9 Apr 2019

CADBURY DAIRY MILK LOOKS TO THE LIGHTER SIDE OF LIFE WITH CADBURY MILK BUBBLY


SNACKING just got a lot more fun as Cadbury Dairy Milk, the world’s best-selling chocolate brand under confectionary powerhouse Mondelēz International (MDLZ), introduces its latest addition, Cadbury Dairy Milk Bubbly, to their ever-expanding catalogue of treats in Malaysia.

Cadbury Dairy Milk Bubbly is inspired by the lighter side of life and reinforces the importance for consumers to savour such moments by enhancing the experience with chocolate, driving lightheartedness and fun at any time of the day. 

Mundane moments will become a thing of the past with Cadbury Dairy Milk Bubbly, as it provides an uplifting and happy distraction that is sure to leave a smile on your face.

Physically, Cadbury Dairy Milk Bubbly literally breaks the conventional mould for chocolate bars with its irregular bubble-inspired pattern coupled with a bubbly interior which utilises the Mondelēz Aerimelt Technology to form bubbles within, resulting in an aerated chocolate bar that is Bubbly inside and out.




Speaking at the launch of Cadbury Dairy Milk Bubbly, Vikram Karwal, Mondelēz International Associate Director of Southeast Asia, Chocolate said, 

“It was important for us to be able to constantly challenge ourselves and innovate with fun and exciting products to keep our consumers on their toes. We wanted a product that truly captured the spirit of the Cadbury Dairy Milk experience and that was how we came up with Cadbury Dairy Milk Bubbly. 
We want to remind our consumers to take a moment from the regular hustle and bustle of life to enjoy carefree, light-hearted moments with a unique chocolate experience.”

Cadbury Dairy Milk Bubbly was previously launched globally in markets such as United Kingdom, Australia and India with favourable responses around the world and Cadbury Dairy Milk is now ready to make its entrance further into the Southeast Asian market with its launch in Malaysia as the brand’s first entry into the aerated chocolate category, yet again changing the way we experience chocolate as we know.


“We’re very excited for Malaysians to experience this product, as we strongly believe that the new bubbly texture coupled with Cadbury Dairy Milk’s high quality chocolate will provide a more permissible chocolate experience that will cater to our consumers, both existing and new alike. 
It is their support that allows us to flourish from year to year and be able to continue innovating new treats such as Cadbury Dairy Milk Bubbly and our gift in return is for them to be able to truly understand what it is like to feel bubbly inside and out,” continued Vikram.

The new Cadbury Dairy Bubbly is now available in major Hypermarkets and Supermarkets, nationwide with a selling price of RM8.90 and 120g and RM3.30 for 50g.


[CREDIT: Cadbury Malaysia]

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