18 Apr 2018

BRING MUSIC TO LIFE



ULTIMATE Ears launched Bring Music To Life a new brand campaign in Malaysia, in collaboration with its new partner and official distributor in Malaysia, Hot Gadgets Distribution Sdn Bhd. 

Celebrating the transformative power of music, the campaign brings together music and art to showcase the technology that Ultimate Ears fans love about their award-winning, wireless BluetoothⓇ speakers: 360-degree immersive sound, seriously waterproof and virtually indestructible.

Established in 2002, the Klang-based partner will be responsible for the distribution of all Ultimate Ears portable BluetoothⓇ speakers to Apple Stores, Electronic Chain Stores, IT Channels, Mobile Channels, Hypermarkets among others. The company is also the sole authorized distributor for audio and multimedia brands in the country. 

“Our partnership with Hot Gadgets Distribution Sdn Bhd marks another important milestone for the Ultimate Ears brand in Malaysia. We can’t express how thrilled we are to be working with an esteemed distributor like Hot Gadgets to bring our award-winning portable BluetoothⓇ speakers to music lovers in Malaysia who are connected, on-the-move and want their music day in-and-out,” said Mr. KP Sim, Country Lead for Singapore, Malaysia and Philippines.


WONDERBOOM Makes its Way to Malaysia 

With the new appointment, Ultimate Ears brings to Malaysia the latest addition to the Ultimate Ears family of portable, seriously waterproof, go-anywhere speakers: the new Ultimate Ears WONDERBOOMTM, a pint-sized BluetoothⓇ speaker with huge personality and surprisingly big sound. The super-portable WONDERBOOM delivers uncompromising sound quality with clear, crisp, non-stop sound, as well as big, beautiful bass.

The super-portable WONDERBOOM is also available in six colours: Stone (Grey), Phantom (Black), Fireball (Red), SubZero (Blue), Cashmere (Pink) and Lilac. WONDERBOOM is about music - with no fuss and no friction. It is a speaker that stands on simplicity and huge sound. 

“Don’t be fooled by its size or price; this little beauty is also a beast,” said KP. “WONDERBOOM is a pint-sized, super-portable Bluetooth speaker with surprisingly big sound. And, just like the rest of the Ultimate Ears family, it’s also virtually indestructible.”

Loud Sound & Bold Style with WONDERBOOM Freestyle Collection

Ultimate Ears also makes a statement with loud sound and bold style with Ultimate Ears WONDERBOOM Freestyle Collection, the latest lineup to join the Ultimate Ears family of portable, seriously waterproof, go-anywhere speakers. Announced today, this collection of pint-sized, portable BluetoothⓇ speakers, with surprisingly big sound, are decked out in five designs to match every vibe: Concrete, Avocado, Patches, Raspberry and Unicorn.

WONDERBOOM Freestyle Collection is an ultimate mashup of music necessity and fashion accessory. Inspired by global music and fashion trends, the fashion-forward colours of the collection include:

Concrete: Your look is everyday neutral but never basic. Concrete is inspired by urban texture, paint splashes and shadows.

Avocado: Your style is subtle and understated. With Avocado, you’re always ready to “guac” and roll. 

Patches: You wear your heart on your sleeve and plaster your personality through patches and pins. Patches is a punch of personality to denim.

Raspberry: You’re never afraid to go bold. Raspberry is fresh, hot and juicy. 

Unicorn: Magic is your middle name. Unicorn is a delightful color melt of pastels. 


“The new collection is all about expressing yourself,” said KP. “You curate your playlist and personal style – why not have a speaker that reflects that style too? 
WONDERBOOM Freestyle Collection gives you big sound and the freedom to express your style in a trendy, tough and tiny speaker.”
WONDERBOOM Freestyle Collection complements the existing line of award-winning WONDERBOOM speakers, boasting the same crisp 360-degree sound with balanced bass. Waterproof and worry-proof, WONDERBOOM is IPX7 rated (so it can be immersed in water up to one meter for up to 30 minutes), drop-proof from up to five feet, floats on its own and sports a hanging loop so it can be easily attached to any bag. 

With up to 10-hour battery life and 100-foot wireless Bluetooth range, WONDERBOOM is the perfect companion for the shower, beach, music festival or pool party. The Ultimate Ears button on the top of the speaker lets you play, pause, skip and double up two WONDERBOOM speakers for double the fun.

WONDERBOOM received a 2017 GOOD DESIGN Award, presented to the most innovative industrial, product and graphic designs by The Chicago Athenaeum Museum of Architecture and Design, in cooperation with the European Centre for Architecture, Art, Design and Urban Studies.
Pricing and Availability

Ultimate Ears WONDERBOOM Freestyle Collection is expected to be available at select retail stores in Malaysia from April 2018 for a suggested retail price of RM399.00 (inclusive of GST). 
About Ultimate Ears

Ultimate Ears is transforming the way people experience music together, wherever life takes them. Ultimate Ears first revolutionized the way artists interact with their concert audiences by reinventing the on-stage monitor, turning it into a custom-fitted earphone. 

Today, Ultimate Ears, a brand of Logitech International, continues to bring music to life with its award-winning family of wireless speakers. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Learn more at www.ultimateears.com or connect with us on Instagram.

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