15 Jan 2019

POPULAR DJ ALAN WALKER LAUNCHES ENVIRONMENTAL-THEMED CHALLENGE #DIFFERENTWORLD


TIK TOK the world’s leading short video platform, today announced the launch of its global environmental-themed challenge, #DifferentWorld, in collaboration with popular DJ Alan Walker. The launch of this challenge coincides with the recent release of the renowned DJ’s debut studio album, Different World,  through Sony Music.

The song “Different World” featured in the album addresses climate change, with the lyrics and music video reflecting the current state of the environment, and driving home a message of hope for a different world if everyone works together to combat climate change.

Alan Walker, along with singer Sofia Carson, and two other producers CORSAK and K-391, will be spearheading the #DifferentWorld campaign on TikTok by posting four videos on 11 January, encouraging users to do their part for the environment with the hashtag #DifferentWorld. 

Alan Walker - http://vt.tiktok.com/Enowt/
CORSAK - http://vt.tiktok.com/EWGYy/
Sofia Carson - http://vt.tiktok.com/EXCLJ/
K-391 - http://vt.tiktok.com/EpRgW/


The challenge runs until 17 January in Malaysia as well as 47 other global markets including Europe, Philippines, Singapore, South Korea, Thailand, Vietnam and Latin America. On 23 January, TikTok will announce the 60 most creative videos and deliver a variety of gifts endorsed by Alan Walker, including signed posters, masks, tees and hoodies. 

Allowing users to express their creative ideas through a range of diversified short-form video content, TikTok has given rise to extremely interactive and wildly popular challenges and trending topics, becoming the perfect platform for Alan Walker to raise awareness around climate change. 

The #DifferentWorld challenge on TikTok gives Malaysians an opportunity to participate in a meaningful movement in a fun and inspiring way.

In addition, TikTok has become a preferred platform for global artists and musicians to promote their new songs and albums, and for music lovers to discover music and interact with celebrities.



“I’m so excited to be introducing my new song with the launch of this #DifferentWorld challenge on TikTok, and I’m looking forward to seeing the creative videos that the TikTok community will come up with. 
I want to use my voice to raise awareness on climate change and the environment where we live, and TikTok is a great partner to do so, as it has become a dynamic platform for expression. All together, we can create a different world,” said Alan Walker. 

Local fans will also remember Alan from The 21-year-old Malaysian debut back in 2016, with high-energy performances in Johor Bahru, Penang, and Kuala Lumpur. 

A multi-talented artist, DJ and producer, CORSAK draws inspiration from both ancient and modern culture from China, his homeland, with his musical style and signature sound resulting in a unique hybrid of genre-bending melodies. 

“It has been an exciting experience for me as well to produce this song together with Alan, Sofia and K-391. I’m quite looking forward to creating more fun and inspiring moments with TikTok,” said CORSAK.

TikTok is now available in over 150 markets, and in 75 languages, with a robust localization strategy to encourage users to create and interact with content relevant to local cultures and trends.


[CREDIT: Tik Tok]

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